Web Page Design: Implications of Memory, Structure and Scent for
Information Retrieval
Kevin Larson, Mary Czerwinski, Microsoft Research
Exploring Browser Design Trade-Offs Using a Dynamical Model of
Optimal Information Foraging
Peter Pirolli, Xerox PARC
Information Archiving with Bookmarks: Personal Web Space
Construction and Organization
David Abrams, Ron Baecker, Mark Chignell, University of Toronto
Papers: Persuasion
Wednesday 08:30 - 10:00.
Session Chair: John Thomas, Bell Atlantic
Quantifying the Effect of User Interface Design Features on
Cyberstore Traffic and Sales
Gerald L. Lohse, University of Pennsylvania;
Peter Spiller, McKinsey & Company
Interactive Advertising: Patterns of Use and Effectiveness
Kirsten Risden, Mary Czerwinski, Stephanie Worley, Lynda Hamilton,
Joe Kubiniec, Microsoft;
Hunter Hoffman, Nancy Mickel, Elizabeth Loftus, University of Washington
Persuasive Computers: Perspectives and Research Directions
BJ Fogg, Sun Microsystems & Stanford University