| CHI 98 Conference Program | April 18-23, 1998, Los Angeles, CA USA |
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Aaron Marcus, Aaron Marcus and Associates, Inc.
Benefits
You will learn how to manage the fundamental concepts, terms, images and sounds
for metaphors in productivity tools, multimedia and Web products and services,
including data displays.
Origins
This is a popular tutorial from previous CHI conferences.
Features
Audience
Researchers and developers who may have designed user interfaces but have not
studied metaphors specifically. Oriented toward practical user interface
designers as well as those interested in visual communication, art history and
anthropological aspects of computer interfaces.
Presentation
Lecture, case-study analyses, small-group design exercises and demonstrations.
Instructor
Aaron Marcus, president of Aaron Marcus and Associates, Inc. of Emeryville, CA
and New York, NY, has presented tutorials since 1980. He founded his user
interface design firm in 1982. He has written or co-authored four books on
visual communication and over 100 articles, essays and papers on metaphor design,
and visual communication.
Related Tutorials
Organizer
Panelists
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